Assist Card Loop
- Argentina
- entre 1000 y 5000 empleados
ASSIST CARD is the world's leading company in comprehensive traveler assistance, founded in Switzerland in 1972 and a member of the STARR COMPANIES group since 2011. Additionally, it manages the world's largest global network of service providers with high-quality standards. In this regard, it has expanded its services over the years with the aim of always providing tailored solutions to each situation and meeting its customers' expectations.
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Context
The company aimed to provide a high level of experience to its customers through digital tools that allowed them to enjoy their stay and explore cities from a unique perspective. Its goal was to position itself as a reference company for travelers, leveraging available technological advances.
Strategy
An augmented reality-based application was developed that allows travelers to walk through cities and see real-time descriptions of points of interest around them, such as buildings, monuments, parks, among others. Additionally, the app allows downloading complete city maps to have them available offline.
Results
- Increased customer loyalty.
- Higher repurchase rate.
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