With over 260,000 attendees from around the world, the SXSW (South by Southwest) Conference 2023 is one of the most impressive technology events. Its thirty-seventh edition was held in Austin, Texas and brought together different personalities in technology, music, and film.

As every year, the festival served as a stage to showcase the innovations that will set the trend worldwide. There were 1500 simultaneous talks held during a week, which amazed and excited attendees, not only in the technological and musical fields, but also in film and gaming.

Artificial Intelligence was the protagonist

Without a doubt, Chat GPT and artificial intelligence were the center of the debate in different spaces, especially due to the presence of Greg Brockman, co-founder of OpenAI (the company that created Chat GPT), who talked about the challenges of this tool that came to revolutionize all industries.

For her part, futurist Amy Webb also presented her analysis regarding technological trends and stated that the internet is “alive, talks to people, and understands them.” According to her study, this decade will be marked by the use of generative artificial intelligence, that is, systems that create new content, concepts, and ideas while communicating with users. She even anticipated that by the end of this year, new proteins, antibodies, and drugs will begin to be developed using AI.

TAM present at the festival

A strong point of this festival is the multiple opportunities to network, strategic linkage, and at the same time, stay up-to-date with technological innovations. For this reason, The App Master could not miss this event that is characterized by being the epicenter of creativity, new ideas, and trends that move the world.

For the company, it is essential to connect with other professionals in the industry, to learn new perspectives, and to obtain valuable information on how to improve the projects and products they develop.

In summary, the SXSW Conference 2023 was an incredibly exciting and energetic event that offered a wide variety of talks, presentations, and exhibitions. Attendees were able to learn from some of the brightest leaders in technology, film, music, and interactive media, and connect with their business peers. Without a doubt, this scenario will continue to be an important place for innovation and progress in the years to come.