Currently, smartphones have become an important part of life. These devices help us manage our daily schedule, handle emails, perform banking operations, communicate with others, and much more. For this reason, it is more than convenient for your brand to have a presence on mobile platforms, because users are connected to them for most of the day.
How to achieve it? Thousands of companies currently invest their resources in mobile applications to manage processes and facilitate connection with their end users. Therefore, in this article we are going to analyze the main benefits that you could achieve with an app and which is the most suitable model for your business.
Regarding the advantages that a mobile app can bring to your company, we can mention the most important ones:
Increases visibility and accessibility
One of the main advantages of mobile applications is that they increase the visibility and accessibility of your business. People are spending more and more time on their mobile devices, so having an application designed for this platform will allow you to reach your customers at any time and place.
Improves user experience
Mobile applications also improve the user experience both internally and externally by providing an intuitive and easy-to-use interface. In addition, they allow for customized solutions, as you can offer recommendations and promotions based on the interests and behaviors of your customers.
Increases customer loyalty
A mobile app can also be an excellent tool for fostering customer loyalty. You can offer discounts, promotions, and rewards. Additionally, it allows your customers to access your products and services more easily and quickly, increasing the likelihood that they will continue to buy from your business.
Provides valuable data and analysis
Mobile applications also provide valuable data and analysis about your customers and their purchasing behavior. You can use this information to improve your marketing and sales strategies, as well as to adapt your products and services to the needs and preferences of your customers.
Improves internal efficiency: Finally, mobile applications can improve the efficiency and productivity of employees, allowing them to access important information and tools quickly and easily.
What type of application does your business need?
Undoubtedly, a mobile application will expand the horizons of your business, but for that to happen you must make informed decisions about it, which is why it is important that you know that the development of the application must be connected to the profile of your company, your objectives, and needs.
In this sense, it is necessary to learn that mobile applications for companies can be classified into three categories: B2B, B2C, and B2E. Choosing one of these options will depend on the processes you need to improve.
B2B, from company to company
On one hand, B2B applications (business to business) are designed to simplify and streamline complex business operations, as well as to meet specific industry requirements.
These applications are used by organizations to communicate with customers, internal teams, and stakeholders such as wholesalers, merchants, and suppliers who interact with the company. In this category, many applications are developed to address particular needs, such as internal inventory management or a project.
Such is the case of Venttu, an application designed to optimize commercial operations and pre-sales for retail companies. Through it, administrators can manage their team, place orders, display their products, and keep a digital record of customers. This facilitates processes and increases productivity.
B2C, from business to customer
On the other hand, if you want to reach directly to the end consumer, you should opt for B2C (business to consumer) apps. These can be used for purchasing, booking services, accessing content, mobile banking management, transportation and food delivery, social networks, among other functions. B2C apps are designed to improve the user experience and allows consumers to interact with the company more easily and efficiently.
An example of a successful B2C application is the e-commerce platform MercadoLibre, where consumers can buy, sell, and promote products and services. It also offers an online payment service for businesses and companies.
Another example in this category is the application of the famous reality show “Gran Hermano,” whose first version was designed and developed by The App Master team, with the aim of allowing the audience to interact live with the program and its participants. Users could participate in trivias, vote for nominees, follow the “Tweet Room,” and compete for a backstage visit to the show.
B2E, from business to employee
Finally, the B2E (business to employee) application model, which focuses on improving the efficiency and productivity of employees within a company. It provide tools to optimize decision-making and reduce time spent on tasks. It is used in areas such as project management, human resources, internal communication, tracking, and assistance, among others.
An example of a B2E application is Slack, an internal communication platform that allows employees to communicate and collaborate in real-time. It includes tools such as communication channels, direct messages, voice and video calls, as well as integration with other productivity applications such as Google Drive and Trello. Slack is very popular among technology companies and startups.
Another example is the case of Flow, an application designed by The App Master for carrying out administrative reports for companies whose teams handle budgets, expenses, and representation costs. Its platform allows for transparent and traceable management of administrative processes. Large companies such as Energías Renovables del Plata implemented it, obtaining excellent results that contributed to efficiency and agility in the organization.
In conclusion, mobile applications can help companies improve the customer experience, increase the chances of retaining their target audience, collect valuable data, and improve internal management to increase levels of efficiency and productivity. Additionally, having a mobile application can be an effective way to differentiate oneself from the competition and stand out in an increasingly saturated market.
