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Entertainment

MDG is an online gaming platform that capitalizes on user skills and knowledge.

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Context

MDG started with a PHP-developed trivia and survey engine to which we added various roulette wheels. By participating in quizzes, users earn points that can be exchanged for tickets to spin an electronic roulette wheel, determining the prizes they win. For cash prizes, we linked the roulette to a third-party service that provides these rewards. We integrated PayPal for cash-outs and developed endpoints for in-app purchases.

The app is available on the App Store and Google Play Store, but is geographically limited to users located in the United States.

Strategy

We began by thoroughly understanding the code that manages the trivia games.
Next, we designed a plan to integrate new features.
We presented a detailed plan on how the solution would interact and function.
The development stage was conducted following the Scrum methodology.

Result

Increased User Engagement: The introduction of animated quizzes and the opportunity to win prizes significantly boosted player interaction and time spent on the platform.
Enhanced Revenue Streams: The integration of in-app purchases and a streamlined cash-out process via PayPal increased the platform's revenues, showing a clear positive trend in transaction volumes.
Expanded User Base: Initially restricting the app's availability to users in the United States helped focus our marketing efforts and target growth in a specific market.