Xeller - Omnichanel App

Xeller is a startup whose main purpose is to provide a digital platform aimed at the sales force of retail companies. Its added value is that companies can establish contact with their customers improving the online and offline shopping experience.

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Context

Our client was looking for a multidisciplinary team to develop an omnichannel application from scratch. Their main idea was to design a tool that would facilitate the e-commerce process for people and companies, in order to improve the conversion rate, the average ticket and increase customer loyalty levels.

Strategy

First, we listened to the client’s ideas about the product and the scope they expected from the project. Then, we drew a work path and formed a team with the development requirements. Next, we started with the Discovery process, setting short-term goals under the Agile Scrum methodology.

To finish the first MVP, the team developed the IT solution, the application for iOS and Android and built a backend in .NET. Currently, they are working on the full retail version.

Results

The application is beginning to be well accepted by the sales force of retail companies.
An intuitive app was developed, with a sober design that allows companies to share login information with their customers and have a one-to-one communication with them.

Their team does a great job. We work with Agile Scrum and use tools for progress tracking. They are always available and responsive, respond nicely to questions and explain processes. It exceeded our expectations with the final product.

Gonzalo Cazenave

CEO