Mobile App
- India
Context
The company had initially launched an app for the marketing of musical instruments that required substantial improvements to scale effectively and deliver advanced features. The existing platform suffered from poor code quality, which compromised functionality. The Bajaao team aimed to not only refine the existing application but also to introduce innovative features. Additionally, they planned to establish a second-hand marketplace and a social network for musicians.
Strategy
The project strategy was executed in several key phases. Initially, we undertook a comprehensive analysis of the existing code to evaluate its quality and identify necessary enhancements. In the development phase, we concentrated on optimizing the efficiency and functionality of the code. This included integrating Shopify and creating a platform for selling used items, both connected to payment gateways, shipping, and packaging systems. Moreover, we built a social network within the app to link individuals with similar musical interests, utilizing geolocation features to enhance the user experience. The project culminated with the delivery of the finished product and the transfer of knowledge to Bajaao's team, accompanied by ongoing support to ensure seamless operation.
Results
- Multiplatform Compatibility: Natively developed for iOS and Android devices.
- Online Chat: A cross-platform chat feature similar to WhatsApp, enabling users with shared interests to communicate directly.
- Comprehensive Integrations: Incorporates Shopify for new equipment sales, a bespoke engine for managing used sales, and integrations with shipping, packaging, and payment gateway platforms.
- User Traceability and Insights: By integrating three key functionalities into a single app, Bajaao not only fosters user loyalty but also collects valuable data that enables them to tailor their marketing strategies more effectively.
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